Showing posts with label G324 Research into target audience. Show all posts
Showing posts with label G324 Research into target audience. Show all posts

Monday, 6 December 2010

The Newport Folk Festival

The Newport Folk Festival is an American annual folk-oriented music festival in Newport, Rhode Island, which began in 1959.The Newport Folk Festival was founded in 1959 by George Wein, founder of the already-well-established "Newport Jazz Festival".
The Festival is renowned for introducing a number of performers who went on to become major stars, most notably Joan Baez (who appeared as an unannounced guest of Bob Gibson in 1959), and Bob Dylan, whose first Newport appearance, as a guest of Joan Baez in 1963 having she had made it into the 'Big-time' as to put it.

A significant feature of one the festival billings was that of the joint performance of Bob Dylan with Joan Baez in 1963. In which the pair performed a few songs compaining for the civil rights of many of America's people.

This ties in with my production piece artist as the festival is associated to her genre of music of course being folk. One of her regarded artists of course was discovered at this gig, Joan Baez. Who has inspired the works of Mayenna Plastow-Smed through her lyrics.

Joan Baez

Joan Baez is an American folk singer. Besides her song writing see also was an actavist campaining for many diffrent political causes.
The artist rose to fame from her performances at the Newport Folk Festival in 1959 as an unbilled artist.
She helped to bring the songs of Bob Dylan to national prominence, and has displayed a lifelong commitment to political and social activism in the fields of nonviolence, civil rights, human rights and the environment.

Below, the song "We Shall Overcome" was one of a few songs that Baez performed as part of her actavist movements. The song had originally been derived from Charles Robert Tindley. The original gospel lyrics were then transformed to an actvist song 1950, and fast became a song associated with the Civil rights movement.



Baez also campained for the likes of Civil Rights
Vietnam War, Human rights, Gay and lesbian rights, Environmental causes, War inIraq Opposing the death penalty, Poverty, the 2008 Presidential election and for the rights of Iran's people under the country's dictator like leader.

Tuesday, 21 September 2010

Research into target audiences (Indie-Folk)

Maffesoli Homework

Find your tribes implies a sense of restricted awareness to the youth movement in identity. The preset questions and tick boxes only lead to preset examples of a certain identity for example "chav's". However an identity can change depending on character and personality. The generic stereotypes made by the site amount to nothing whoever in some cases it may do.

The idea's of Maffesoli's "Time of Tribes" resembles a more realistic approach to the ideology of tribes within youth culture. He has stated that the tribes are deciphered but what brands, music and thought the concept of celebrities, wanting to be someone your not). Mass culture has depended and many new groups have formed others, sub-genre groups have also been created. In accordance with this social is existence is high in calibre, when socialising. Tribes are seen to many as a way of socialising, for they may have general issues or interests in which others deem appropriate to them.

Powerpoint on Indie-Folk
















































































































This powerpoint gives a detailed ananlysis of what the target audience. This shows the lifestyle arrangement of the fans that follow the genre.

Often associated to those of the Indie-Folk genre are those who would catagorise themselves into the 'Indie Scenester's' or 'Indie Kids'. Main diffrence in contrast to those of the other 2 groups as mentioned above is that of slight clothing changes. For example, those following the indie-folk genre are seen wearing items often associated with the countryside. These items of clothing include dungarees or straw hats. Some that follow the genre are often seen carrying a guitar on there back.

3 Simular artists in relation to the genre...

The 3 artists I am going to look at in this part of the analysis are all of the same/simular genre of course that being indie-folk.
The artists are all of which female solo artists that have released albums since the year 2000. These artists are 'KT Tunstall', 'Laura Marling' and 'Ellie Goulding' all of which are songwriters and produce their own material.

KT Tunstall
KT Tunstall is a scottish female artist of the indie-folk genre. She has released 3 studio albums which have all been very successful. She is considered to be, if not the best British Folk artist. The main audience of hers is that of females aged between 16-40. They Tunstall appeals to her younger audience members via her internet sites, myspace and her own offical website. This artist interacts with her audience in many ways. It has been known that the artist has done public signing for fans at stage venues, where she performs after gigs. Her perfomances are another another way for her fans to engage with her.

Laura Marling

Soft vocaled, folk artist Laura Marling has recently stormed the folk scene. Her main audience like KT Tunstall is younger females. Like the majority of artists she to has websites and forums which can be accessed by fans. Gigs are performed by the artist across to the country, so that fans can interract with the artist during live shows.

Ellie Goulding
2010 break-through act Ellie Goulding released her debut album 'Lights' in March. Her folk based songs featuring acoustic rifts and sythesisers easily address her audience, those being teenagers/early 20's in both sexes. She has been on tour this year to engage with her evr growing fanbase. Having only been signed in the recent year she like KT Tunstall, she gained recognition for her work online on youtube and myspace.

The site Myspace and Youtube allow users to access the favoured artists music video's and tracks by streaming both the music video's and tracks.

Tuesday, 14 September 2010

Costume surrounding the indie-folk genre

Females
Below are to complete outfits which are often related to that of being worn by contemporary fans of the genre indie-folk. In style the fashion is quite simular to that worn by
indie-kids/scenesters.


The picture on the left demonstrates A plain white sleeveless top or vest with a free flowing, high waisted skirt.



The skirt designs vary in colour or patterns. Often it is plain or floral design.










The shoes worn are those of gladiators which come alll diffrent colours.





In this image A straw hat is worn, a sybolic image of the genre (Indie -folk).


The Jeggings are new concept worn by fans of the genre, adapted from the wearing of indie kids. The washed or acid effect works as a result of farming roots.

Dungarees are often portrayed to be worn by farmers, those in which can be related to the style of folk music roots. In more recent times they have been accepted as a more feminante piece of clothing. All denim design clothing is seen as stylish and ideal to fit the genre fashion due to it's simplicity.

A trend within the genre is that of Cowgirl boots. They fit in with the cultural aspects of the genre.

Some artists like 'Ellie Goulding' have a tendency to wear high waisted shorts, which have grown in popularity in iconic clothing stores such as Topshop.

Tuesday, 7 September 2010

Research into a British band of general interest

Foals
Genre: Minimalist / Alternative / Pop

Basic Information
Foals are a 5 piece band from Oxford, England. They are currently signed to “Transgressive Records” in the UK and “Sub Pop” in the USA. They released their debut album “Antidotes “on 24 March 2008 in the UK, and 8 April 2008 in the USA.

Band Members
Yannis Philippakis (Vocals and guitar)
Jack Bevan (Drums)
Jimmy Smith (Guitar)
Edwin Congreave (Keyboard)
Walter Gervers (Bass)

The band Foals are marketed through different websites including their own (www.foals.co.uk). The other being the music and socializing site Myspace (www.myspace.com). The bands Myspace address is www.myspace.com/foals. Through both these sites fans are able to access the tracks. Other sites such video sharing sites such as Youtube (http://www.youtube.com/). Fans are able to access official music videos that have been released by the band. Tracks are available to download through a host of different websites. These include the bands own website, others may include ITunes (www.apple.com/itunes) for example.

The band’s songs are played on radio broadcasters such as BBC Radio 1. Their music was first played on a BBC introducing show, a timeslot where new music from all different genres’ can be heard. As well as being heard on the radio, music television channels such as NME Television via Sky broadcasting and occasionally on Sky channel MTV2.

Their debut album Antidotes was released on 24 March 2008 which was sold in record shops such HMV. Whilst online sales of the album through sites such as ITunes. Their next album “Total Life Forever” is due out on May 10th as the follow-up to “Antidotes”. Other formats their albums have been released on other than 6” inch Disc and Mp3 format include vinyl. To coincide with the release of their new album they have promoted their new album by launching an interactive website, which enables the user to sample the sound of the new album whilst making images. When the image is complete lyrics appear.

Antidotes was produced by Dave Sitek of TV On The Radio one of the bands influences.
Foals band members also citing minimal techno, Arthur Russell, Kraut rock bands such as Harmonia, Talking Heads and marijuana as their main sources of inspiration. Their musical style however, can be more directly linked to various genres such as indie rock, dance-punk, math rock, post-punk revival and techno.