Evaluation Question 2

2) How effective is the combination of your main product with ancillary texts?

Digi-pak Below is the 4 set images for the digi-pak for my artist Mayenna Plastow-Smed.

In correspondence to the genre I would say it is an ideal representation on the modern aspect of the genre. These images where taken from the music video itself to create the four necessary panels needed to create a full digi-pak. These images have been selected out of many other diffrent screenshots that I had taken. As I was actually asked by the artist to create a digi-pak centred around her, thus it was important to capture the best images that both represented her and her genre of music.

Front Panel

The artist is the main focus of this image. The only altercartions that occured in this screenshot was that of the 2 rose, paintbrush effect which overlay each other. 2 Diffrent fonts were used for the front panel which were both edited to be white, so that they stand out from the main image of the artist revealing herself from behind a tree, which creates connotations of shyness. This shyness can relate her singing style and in a sense her lyrics. The use of the landscape of woodland relates heavily with the folk genre, so it was therefore essential to feature.

Inside Panel (Left)

Again features a main image of the artist, however this screenshot was taken during a transition in the music video which has somewhat created an image of illusion. The image features the artist walking down a stretch of country pathway merged with an image of a guitar overlaying. An overall pretty image which had minor editing done to it in Photoshop. The only tweaks made were those of the change of contrast and brightness which boosted the

vibrancy of the image.

Inside Panel (Right)

More commonly referred to as the 'CD panel'. Another cross-fade screenshot was used to show aspects of the artist's genre. This cross-fade image has a close-up image of the artist's acoustic guitar which is a symbolic instrument to the folk genre. However in this image the transition captures the sunlight bursting through the guitar box. Like with the other inside panel, the images contrast has been edited to brighten the sunshine in the image.

Back Panel

Considering this is the back panel, I thought it would be a good idea to use the last image in my music video. A stunning image of the artist walking away from the camera. The image was edited with the contarst and brightness to raise the light levels from the sunset in the image. Text in a stylish, feminane font has been used for to relate to the possible target audience which is highly likely to be a female audience. It also features a false company logo to make the complete digi-pak look authentic. The logo was created in photoplus before being transferred to photoshop. The text of record releasing details have been put into a small font at the bottom of the image to tell of trademarks and company information.