Find your tribes implies a sense of restricted awareness to the youth movement in identity. The preset questions and tick boxes only lead to preset examples of a certain identity for example "chav's". However an identity can change depending on character and personality. The generic stereotypes made by the site amount to nothing whoever in some cases it may do.
The idea's of Maffesoli's "Time of Tribes" resembles a more realistic approach to the ideology of tribes within youth culture. He has stated that the tribes are deciphered but what brands, music and thought the concept of celebrities, wanting to be someone your not). Mass culture has depended and many new groups have formed others, sub-genre groups have also been created. In accordance with this social is existence is high in calibre, when socialising. Tribes are seen to many as a way of socialising, for they may have general issues or interests in which others deem appropriate to them.
Powerpoint on Indie-Folk
This powerpoint gives a detailed ananlysis of what the target audience. This shows the lifestyle arrangement of the fans that follow the genre.
Often associated to those of the Indie-Folk genre are those who would catagorise themselves into the 'Indie Scenester's' or 'Indie Kids'. Main diffrence in contrast to those of the other 2 groups as mentioned above is that of slight clothing changes. For example, those following the indie-folk genre are seen wearing items often associated with the countryside. These items of clothing include dungarees or straw hats. Some that follow the genre are often seen carrying a guitar on there back.
3 Simular artists in relation to the genre...
The 3 artists I am going to look at in this part of the analysis are all of the same/simular genre of course that being indie-folk.
The artists are all of which female solo artists that have released albums since the year 2000. These artists are 'KT Tunstall', 'Laura Marling' and 'Ellie Goulding' all of which are songwriters and produce their own material.
KT Tunstall
KT Tunstall is a scottish female artist of the indie-folk genre. She has released 3 studio albums which have all been very successful. She is considered to be, if not the best British Folk artist. The main audience of hers is that of females aged between 16-40. They Tunstall appeals to her younger audience members via her internet sites, myspace and her own offical website. This artist interacts with her audience in many ways. It has been known that the artist has done public signing for fans at stage venues, where she performs after gigs. Her perfomances are another another way for her fans to engage with her.
Laura Marling
Soft vocaled, folk artist Laura Marling has recently stormed the folk scene. Her main audience like KT Tunstall is younger females. Like the majority of artists she to has websites and forums which can be accessed by fans. Gigs are performed by the artist across to the country, so that fans can interract with the artist during live shows.
Ellie Goulding
2010 break-through act Ellie Goulding released her debut album 'Lights' in March. Her folk based songs featuring acoustic rifts and sythesisers easily address her audience, those being teenagers/early 20's in both sexes. She has been on tour this year to engage with her evr growing fanbase. Having only been signed in the recent year she like KT Tunstall, she gained recognition for her work online on youtube and myspace.
The site Myspace and Youtube allow users to access the favoured artists music video's and tracks by streaming both the music video's and tracks.
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