This video by indie-folk artist KT Tunstall is the first release of her debut album. The video is all performance based. However it features a lack of fundamental relations to the genre of music she performs. Simple things to pick up on are that of the instruments being used in the performance based video are that of the acoustic guitar and bass guitar. Often within the genre acoustic guitars are often seen being played. The main focus of the video is that of the main title artist, to capture her from many different different camera angles to ensure she is the main focus of the video. In this performance based video, close up shots of the instruments show that this video belongs to the genre.
A modern concept has been used for the video, it appears that the use of 'Blinkers' create a use a sense of illusion and light. Often the use of 'Blinker lighting' are used for effect at live events, ie: gigs. Which again relates to the performance. The use of the faux lighting is more frequently used during the chorus which corresponds to the lyrics "Suddenly I see".
An alternative video was also produced for this song ("Suddenly I See"). This video however captures a more mainstream aspect of the artist, to somewhat put herself 'out there'. The video uses a lot of animation to create a 3-D world surrounding the artist.
The artist is performing in the video. However in this version of the video the artist is not performing her instrument, the guitar which she is renowned for. The music video, like the one above is lip-syncned. The animation within the video that makes the scenery contradicts the genre of indie-folk. The large city landscape is very American-based. Which goes against the roots of the genre and against the genric bristish folk aspect.
You need to do either:
ReplyDeletea) A detailed analysis of this music video
following the guidelines in the worksheet
I gave you.
or
b) An analysis linking your points to
Goodwin's Theory of Music Videos.
I suggest that all the research you did for the previous band you were going to promote is posted with more recent research of which there is far too little to pass the requirements at A Level.
Where is your analysis of "Africa Shox" meant to have been submitted weeks ago? And an analysis of a minimum of 2 other music videos.
Re planning, I'd also suggest your post your original planning for the artist you are no longer promoting is posted under the Label G324 Planning Music Video with a post explaining the reasons for changing artists.
Otherwise it looks as if you've done very little since June let alone September!!!
See me for advice during our next lesson.
Ms B
Craig you must endeavour to utilise media terminology and relate your comments to key media concepts, i.e. Codes and conventions - specifically generic conventions, representatation and audience!
ReplyDeleteYou could explain how the representation of your artist in your music video conforms to the generic conventions of similar artists.
Craig you could have effectively compared the way Tunstall is marketed in these 2 music video and the way the second music video with the utilisation of CGI's is appealing to a mainstream audience. Thus the artist has made enormous compromises to make herself marketable in the USA. Oh dear!!!
ReplyDeleteYur research into similar music video productions reflects minimum to basic understanding of similar artists. You have not engaged with codes and conventions of genre, representational issues nor audience.