The main idea for our video is to link the lyrics to the visuals.
The basis of our video is going to be based around the idea of the 'Pigeon Detectives' video for "I found out".
The visuals will begin before the music
Begins with few cultural signifier shots of Norwich (Cathedral/castle/etc:). Up until the music begins the lens is unfocused. Close up of foot, when the drumbeat from the song starts the foot is seen tapping, The camera scrolls up to show the integrity of the costume of the indie kid up until point of neck (our genre of music). The character walks up a long pathway in Chapelfield gardens, stands on the Promenade. Close up of hands on railing tapping to beat of track. Shot of character looking into foreground face cannot be seen.
A female character walks past, catching the attention of the male characters
Wednesday 29 September 2010
Tuesday 21 September 2010
Research into target audiences (Indie-Folk)
Maffesoli Homework
Find your tribes implies a sense of restricted awareness to the youth movement in identity. The preset questions and tick boxes only lead to preset examples of a certain identity for example "chav's". However an identity can change depending on character and personality. The generic stereotypes made by the site amount to nothing whoever in some cases it may do.
The idea's of Maffesoli's "Time of Tribes" resembles a more realistic approach to the ideology of tribes within youth culture. He has stated that the tribes are deciphered but what brands, music and thought the concept of celebrities, wanting to be someone your not). Mass culture has depended and many new groups have formed others, sub-genre groups have also been created. In accordance with this social is existence is high in calibre, when socialising. Tribes are seen to many as a way of socialising, for they may have general issues or interests in which others deem appropriate to them.
Powerpoint on Indie-Folk
This powerpoint gives a detailed ananlysis of what the target audience. This shows the lifestyle arrangement of the fans that follow the genre.
Often associated to those of the Indie-Folk genre are those who would catagorise themselves into the 'Indie Scenester's' or 'Indie Kids'. Main diffrence in contrast to those of the other 2 groups as mentioned above is that of slight clothing changes. For example, those following the indie-folk genre are seen wearing items often associated with the countryside. These items of clothing include dungarees or straw hats. Some that follow the genre are often seen carrying a guitar on there back.
3 Simular artists in relation to the genre...
The 3 artists I am going to look at in this part of the analysis are all of the same/simular genre of course that being indie-folk.
The artists are all of which female solo artists that have released albums since the year 2000. These artists are 'KT Tunstall', 'Laura Marling' and 'Ellie Goulding' all of which are songwriters and produce their own material.
KT Tunstall
KT Tunstall is a scottish female artist of the indie-folk genre. She has released 3 studio albums which have all been very successful. She is considered to be, if not the best British Folk artist. The main audience of hers is that of females aged between 16-40. They Tunstall appeals to her younger audience members via her internet sites, myspace and her own offical website. This artist interacts with her audience in many ways. It has been known that the artist has done public signing for fans at stage venues, where she performs after gigs. Her perfomances are another another way for her fans to engage with her.
Laura Marling
Soft vocaled, folk artist Laura Marling has recently stormed the folk scene. Her main audience like KT Tunstall is younger females. Like the majority of artists she to has websites and forums which can be accessed by fans. Gigs are performed by the artist across to the country, so that fans can interract with the artist during live shows.
Ellie Goulding
2010 break-through act Ellie Goulding released her debut album 'Lights' in March. Her folk based songs featuring acoustic rifts and sythesisers easily address her audience, those being teenagers/early 20's in both sexes. She has been on tour this year to engage with her evr growing fanbase. Having only been signed in the recent year she like KT Tunstall, she gained recognition for her work online on youtube and myspace.
The site Myspace and Youtube allow users to access the favoured artists music video's and tracks by streaming both the music video's and tracks.
Find your tribes implies a sense of restricted awareness to the youth movement in identity. The preset questions and tick boxes only lead to preset examples of a certain identity for example "chav's". However an identity can change depending on character and personality. The generic stereotypes made by the site amount to nothing whoever in some cases it may do.
The idea's of Maffesoli's "Time of Tribes" resembles a more realistic approach to the ideology of tribes within youth culture. He has stated that the tribes are deciphered but what brands, music and thought the concept of celebrities, wanting to be someone your not). Mass culture has depended and many new groups have formed others, sub-genre groups have also been created. In accordance with this social is existence is high in calibre, when socialising. Tribes are seen to many as a way of socialising, for they may have general issues or interests in which others deem appropriate to them.
Powerpoint on Indie-Folk
This powerpoint gives a detailed ananlysis of what the target audience. This shows the lifestyle arrangement of the fans that follow the genre.
Often associated to those of the Indie-Folk genre are those who would catagorise themselves into the 'Indie Scenester's' or 'Indie Kids'. Main diffrence in contrast to those of the other 2 groups as mentioned above is that of slight clothing changes. For example, those following the indie-folk genre are seen wearing items often associated with the countryside. These items of clothing include dungarees or straw hats. Some that follow the genre are often seen carrying a guitar on there back.
3 Simular artists in relation to the genre...
The 3 artists I am going to look at in this part of the analysis are all of the same/simular genre of course that being indie-folk.
The artists are all of which female solo artists that have released albums since the year 2000. These artists are 'KT Tunstall', 'Laura Marling' and 'Ellie Goulding' all of which are songwriters and produce their own material.
KT Tunstall
KT Tunstall is a scottish female artist of the indie-folk genre. She has released 3 studio albums which have all been very successful. She is considered to be, if not the best British Folk artist. The main audience of hers is that of females aged between 16-40. They Tunstall appeals to her younger audience members via her internet sites, myspace and her own offical website. This artist interacts with her audience in many ways. It has been known that the artist has done public signing for fans at stage venues, where she performs after gigs. Her perfomances are another another way for her fans to engage with her.
Laura Marling
Soft vocaled, folk artist Laura Marling has recently stormed the folk scene. Her main audience like KT Tunstall is younger females. Like the majority of artists she to has websites and forums which can be accessed by fans. Gigs are performed by the artist across to the country, so that fans can interract with the artist during live shows.
Ellie Goulding
2010 break-through act Ellie Goulding released her debut album 'Lights' in March. Her folk based songs featuring acoustic rifts and sythesisers easily address her audience, those being teenagers/early 20's in both sexes. She has been on tour this year to engage with her evr growing fanbase. Having only been signed in the recent year she like KT Tunstall, she gained recognition for her work online on youtube and myspace.
The site Myspace and Youtube allow users to access the favoured artists music video's and tracks by streaming both the music video's and tracks.
Wednesday 15 September 2010
Idea's for casting
The will be no need for casting in the music video as the Artist is wanting to perform in the video, therefore no casting will be nesscessary. I've asked the artist as to what she would like to appear in the video, which she has agreed to. The video will be mainly performanced based. Just imagery of her playing the guitar, singing and iconic imagery to do with folk and indie culture. Seeing as the artist is local to the Norwich area, it would also be a good idea to intrioduce imagery capturing the cultural significance of the city.
Often asociated with the indie aspect music is that of city landscapes, however these could be used with countryside shots, to give the variation of the genre.
Often asociated with the indie aspect music is that of city landscapes, however these could be used with countryside shots, to give the variation of the genre.
Tuesday 14 September 2010
Mumford & Sons - 'Winter Winds'
Mumford & Son's - 'Winter Winds'
This music video my British indie, folk band "Mumford & Sons". The video for this the song 'Winter Winds', is a contempary video which represents the idea of a British video. This is shown through the choice of location, the use of lighting and other aspects. The choice of location shows the generic British landscapes. The conventional shots of the of the lead singer walking through the fields fit in with the the genre type, that being the folk genre. The band themselves fit into the genre very well. This is shown through the instruments that are played. (Banjo, Acoustic guitar, Accordion) all of which are iconic to folk music. And have been at the forfront of the genre. Lighting used in the video is all natural apart from the inside shots which are taken to show the bands more light-hearted side when touring showing them to be in a small and dainty British ale house. This made made clear from the close-up of the glass of ale.
This music video my British indie, folk band "Mumford & Sons". The video for this the song 'Winter Winds', is a contempary video which represents the idea of a British video. This is shown through the choice of location, the use of lighting and other aspects. The choice of location shows the generic British landscapes. The conventional shots of the of the lead singer walking through the fields fit in with the the genre type, that being the folk genre. The band themselves fit into the genre very well. This is shown through the instruments that are played. (Banjo, Acoustic guitar, Accordion) all of which are iconic to folk music. And have been at the forfront of the genre. Lighting used in the video is all natural apart from the inside shots which are taken to show the bands more light-hearted side when touring showing them to be in a small and dainty British ale house. This made made clear from the close-up of the glass of ale.
Costume surrounding the indie-folk genre
Females
Below are to complete outfits which are often related to that of being worn by contemporary fans of the genre indie-folk. In style the fashion is quite simular to that worn by
indie-kids/scenesters.
The picture on the left demonstrates A plain white sleeveless top or vest with a free flowing, high waisted skirt.
The picture on the left demonstrates A plain white sleeveless top or vest with a free flowing, high waisted skirt.
The skirt designs vary in colour or patterns. Often it is plain or floral design.
Dungarees are often portrayed to be worn by farmers, those in which can be related to the style of folk music roots. In more recent times they have been accepted as a more feminante piece of clothing. All denim design clothing is seen as stylish and ideal to fit the genre fashion due to it's simplicity.
A trend within the genre is that of Cowgirl boots. They fit in with the cultural aspects of the genre.
Some artists like 'Ellie Goulding' have a tendency to wear high waisted shorts, which have grown in popularity in iconic clothing stores such as Topshop.
Costume for Characters in music video
For the music video the actor (also being the artist) has sent a picture of what she will be w
ear for the shoot.
The artist has decided to wear a retro design t-shirt with a a black leather jacket over the top.
She has decided to wear a pair of acid print jeggins which is an modern trend to the folk genre.
To complement the outfit the artist has chosen to wear a pair of shoes, which have a sheep wool lining on the insides.
ear for the shoot.The artist has decided to wear a retro design t-shirt with a a black leather jacket over the top.
She has decided to wear a pair of acid print jeggins which is an modern trend to the folk genre.
To complement the outfit the artist has chosen to wear a pair of shoes, which have a sheep wool lining on the insides.
Possible filming locations
So far we have many idea's as to where to shoot, however no pictures. The idea for the production peace is that the music video
was feature British concepts, therefore the video will be shot locally. Within the Norwich/ Norfolk area.
was feature British concepts, therefore the video will be shot locally. Within the Norwich/ Norfolk area.In the end we had decided on Chapelfield gardens being the main locat
ion for the shoot.
ion for the shoot.
Research into the local Norwich music scene
The local music scene within Norwich is growing rapidly. Over the last 7 years the city has prospered from it's new breed in talent, ranging in a variety of genres. The early breakthrough act was that of Duo "Violet Violet" who have grown into a successful, but small band The 2 piece formed in September 2003 when Cheri and Fliss grouped up with some friends to start a new wave of girl power, but with extra punk attitude, they quickly made their name around the local scene before being signed to Norwich's own NROne Records.
Local band "The Kabeedies" impressed in a scheme ran by the EDP (Norwich) to find new talent at a gig At the 'Lower Commons Room' venue, UEA. They competed against 9 other of Norwich's British talents, winning the event and an opportunity to be signed up by NRone Records. The band have since then being signed up in 2009 to having a a successful album which has featured in the national indie album chart. And features on the shelves on some major music branches such as "HMV". Certainly one of the most successful bands in the city "The Kabeedies" have influenced other local bands such as the indie-pop sensation of "We Can't Dance" who are set to follow in the footsteps of the local hero's. The band have supported there counter-parts on numerous occasions having broken through. The band were discovered as part of a scheme ran by The Norwich arts centre.
However the most recognisable band is that of "Deaf Havana" despite being from King's Lynn they classify there hometown as Norwich when playing headline shows. This band are often featured on the cover of large mainstream magazines. They've featured on Kerrang on a few occasions. Their debut album was a huge success when released which charted well in the national rock chart.
Venue's in the city have billed many large acts over recent years, which promotes their music futhermore with live performances. Venue's in Norwich include:
-UEA LCR
-The Waterfront
-The Marquee
-B2
-Norwich Arts Centre
Larger acts are more likely to play either the UEA or Waterfront. In contrast to this smaller or breakthrough acts are more likely to play the Arts Centre. To gain a repruttion in the Norwich scene, unsigned bands book dates for the other local small venues. These usual include the B2 In Sprowston, Arts Centre or Marquee.
Local band "The Kabeedies" impressed in a scheme ran by the EDP (Norwich) to find new talent at a gig At the 'Lower Commons Room' venue, UEA. They competed against 9 other of Norwich's British talents, winning the event and an opportunity to be signed up by NRone Records. The band have since then being signed up in 2009 to having a a successful album which has featured in the national indie album chart. And features on the shelves on some major music branches such as "HMV". Certainly one of the most successful bands in the city "The Kabeedies" have influenced other local bands such as the indie-pop sensation of "We Can't Dance" who are set to follow in the footsteps of the local hero's. The band have supported there counter-parts on numerous occasions having broken through. The band were discovered as part of a scheme ran by The Norwich arts centre.
However the most recognisable band is that of "Deaf Havana" despite being from King's Lynn they classify there hometown as Norwich when playing headline shows. This band are often featured on the cover of large mainstream magazines. They've featured on Kerrang on a few occasions. Their debut album was a huge success when released which charted well in the national rock chart.
Venue's in the city have billed many large acts over recent years, which promotes their music futhermore with live performances. Venue's in Norwich include:
-UEA LCR
-The Waterfront
-The Marquee
-B2
-Norwich Arts Centre
Larger acts are more likely to play either the UEA or Waterfront. In contrast to this smaller or breakthrough acts are more likely to play the Arts Centre. To gain a repruttion in the Norwich scene, unsigned bands book dates for the other local small venues. These usual include the B2 In Sprowston, Arts Centre or Marquee.
Monday 13 September 2010
Research into the genre "Indie-Pop"
Indie pop is a genre of alternative rock music that originated in the United Kingdom in the mid 1980s. The term 'indie' had been used for some time to describe artists on independent labels.
Often found within the Indie-pop sub-genre is a similar sound,key characteristics are jangling guitars. Over the years this has changed to a lot to a more lively-upbeat sounding manner, in the modern day, synthesizers are used quite often, however some bands have warded away from the and stuck with the 60's/80's based melancholy rifts.
Often found within the Indie-pop sub-genre is a similar sound,key characteristics are jangling guitars. Over the years this has changed to a lot to a more lively-upbeat sounding manner, in the modern day, synthesizers are used quite often, however some bands have warded away from the and stuck with the 60's/80's based melancholy rifts.
Background history to "We Can't Dance"
We Can't Dance are a 4 piece band consisting Harry Dawson, Josie Steward , Tom Joy and Ash Alsop. The band formed in October 2009 through "Access To Music" a company which has now partnered up with the Norwich Arts Centre Collage to get local bands into recording and productions. The same scheme to find potential local talent is also used in Manchester, York, London and Brighton.
Since then the band forming in 2009 they has gained a large reputation for there live shows, and released E.P "Gary Doherty". The E.P title track also debuted in the indie top 40, appearing 40th after it's release in
The band have gained a large reputation for their live shows. Their first large scale event was as support to fellow local indie-pop band "The Kabeedies". Since then they have sold out many of there gigs in Norwich and around the country.
The band has been featured on the BBC radio 6 introducing show and have also been played on the introducing show on BBC radio 1. The band are on myspace at http://www.myspace.com/wecantdanceuk
The band are still currently unsigned and looking for a label.
Since then the band forming in 2009 they has gained a large reputation for there live shows, and released E.P "Gary Doherty". The E.P title track also debuted in the indie top 40, appearing 40th after it's release in
The band have gained a large reputation for their live shows. Their first large scale event was as support to fellow local indie-pop band "The Kabeedies". Since then they have sold out many of there gigs in Norwich and around the country.
The band has been featured on the BBC radio 6 introducing show and have also been played on the introducing show on BBC radio 1. The band are on myspace at http://www.myspace.com/wecantdanceuk
The band are still currently unsigned and looking for a label.
Tuesday 7 September 2010
Research into a British band of general interest
Foals
Genre: Minimalist / Alternative / Pop
Basic Information
Foals are a 5 piece band from Oxford, England. They are currently signed to “Transgressive Records” in the UK and “Sub Pop” in the USA. They released their debut album “Antidotes “on 24 March 2008 in the UK, and 8 April 2008 in the USA.
Band Members
Yannis Philippakis (Vocals and guitar)
Jack Bevan (Drums)
Jimmy Smith (Guitar)
Edwin Congreave (Keyboard)
Walter Gervers (Bass)
The band Foals are marketed through different websites including their own (www.foals.co.uk). The other being the music and socializing site Myspace (www.myspace.com). The bands Myspace address is www.myspace.com/foals. Through both these sites fans are able to access the tracks. Other sites such video sharing sites such as Youtube (http://www.youtube.com/). Fans are able to access official music videos that have been released by the band. Tracks are available to download through a host of different websites. These include the bands own website, others may include ITunes (www.apple.com/itunes) for example.
The band’s songs are played on radio broadcasters such as BBC Radio 1. Their music was first played on a BBC introducing show, a timeslot where new music from all different genres’ can be heard. As well as being heard on the radio, music television channels such as NME Television via Sky broadcasting and occasionally on Sky channel MTV2.
Their debut album Antidotes was released on 24 March 2008 which was sold in record shops such HMV. Whilst online sales of the album through sites such as ITunes. Their next album “Total Life Forever” is due out on May 10th as the follow-up to “Antidotes”. Other formats their albums have been released on other than 6” inch Disc and Mp3 format include vinyl. To coincide with the release of their new album they have promoted their new album by launching an interactive website, which enables the user to sample the sound of the new album whilst making images. When the image is complete lyrics appear.
Antidotes was produced by Dave Sitek of TV On The Radio one of the bands influences.
Foals band members also citing minimal techno, Arthur Russell, Kraut rock bands such as Harmonia, Talking Heads and marijuana as their main sources of inspiration. Their musical style however, can be more directly linked to various genres such as indie rock, dance-punk, math rock, post-punk revival and techno.
Genre: Minimalist / Alternative / Pop
Basic Information
Foals are a 5 piece band from Oxford, England. They are currently signed to “Transgressive Records” in the UK and “Sub Pop” in the USA. They released their debut album “Antidotes “on 24 March 2008 in the UK, and 8 April 2008 in the USA.
Band Members
Yannis Philippakis (Vocals and guitar)
Jack Bevan (Drums)
Jimmy Smith (Guitar)
Edwin Congreave (Keyboard)
Walter Gervers (Bass)
The band Foals are marketed through different websites including their own (www.foals.co.uk). The other being the music and socializing site Myspace (www.myspace.com). The bands Myspace address is www.myspace.com/foals. Through both these sites fans are able to access the tracks. Other sites such video sharing sites such as Youtube (http://www.youtube.com/). Fans are able to access official music videos that have been released by the band. Tracks are available to download through a host of different websites. These include the bands own website, others may include ITunes (www.apple.com/itunes) for example.
The band’s songs are played on radio broadcasters such as BBC Radio 1. Their music was first played on a BBC introducing show, a timeslot where new music from all different genres’ can be heard. As well as being heard on the radio, music television channels such as NME Television via Sky broadcasting and occasionally on Sky channel MTV2.
Their debut album Antidotes was released on 24 March 2008 which was sold in record shops such HMV. Whilst online sales of the album through sites such as ITunes. Their next album “Total Life Forever” is due out on May 10th as the follow-up to “Antidotes”. Other formats their albums have been released on other than 6” inch Disc and Mp3 format include vinyl. To coincide with the release of their new album they have promoted their new album by launching an interactive website, which enables the user to sample the sound of the new album whilst making images. When the image is complete lyrics appear.
Antidotes was produced by Dave Sitek of TV On The Radio one of the bands influences.
Foals band members also citing minimal techno, Arthur Russell, Kraut rock bands such as Harmonia, Talking Heads and marijuana as their main sources of inspiration. Their musical style however, can be more directly linked to various genres such as indie rock, dance-punk, math rock, post-punk revival and techno.
Lyrics to "You Don't Know" by "We Can't Dance"
"We Can't Dance" - "You Don't Know" run time 3.37 mins
Verse 1
"You'd better run cos' their coming for you
It's about time you changed all you're views
You'd better run cos' their coming for you
It's about time you changed all you're views"
Chorus 1
"You don't, you don't, you don't, you don't know
You don't, you don't, you don't you don't think
I've got, I've got, I've got the solution
To end, to end, to end this thing.
You don't, you don't, you don't, you don't know
You don't, you don't, you don't you don't think
I've got, I've got, I've got the solution
To end, to end, to end this thing."
Verse 2
"Give me a minute, to gather my thoughts
and I'll give you an hour, to gather yours
Give me a minute, to gather my thoughts
and I'll give you an hour, to gather yours."
Chorus 2
"You don't, you don't, you don't, you don't know
You don't, you don't, you don't you don't think
I've got, I've got, I've got the solution
To end, to end, to end this thing.
You don't, you don't, you don't, you don't know
You don't, you don't, you don't you don't think
I've got, I've got, I've got the solution
To end, to end, to end this thing."
Verse 3
"Got an idea, well good for you
Bet you any money, that it falls through
Got an idea, well good for you
Bet you any money, that it falls through
Got an idea, well good for you
Bet you any money, that it falls through
Got an idea, well good for you
Bet you any money, that it falls through"
Verse 1
"You'd better run cos' their coming for you
It's about time you changed all you're views
You'd better run cos' their coming for you
It's about time you changed all you're views"
Chorus 1
"You don't, you don't, you don't, you don't know
You don't, you don't, you don't you don't think
I've got, I've got, I've got the solution
To end, to end, to end this thing.
You don't, you don't, you don't, you don't know
You don't, you don't, you don't you don't think
I've got, I've got, I've got the solution
To end, to end, to end this thing."
Verse 2
"Give me a minute, to gather my thoughts
and I'll give you an hour, to gather yours
Give me a minute, to gather my thoughts
and I'll give you an hour, to gather yours."
Chorus 2
"You don't, you don't, you don't, you don't know
You don't, you don't, you don't you don't think
I've got, I've got, I've got the solution
To end, to end, to end this thing.
You don't, you don't, you don't, you don't know
You don't, you don't, you don't you don't think
I've got, I've got, I've got the solution
To end, to end, to end this thing."
Verse 3
"Got an idea, well good for you
Bet you any money, that it falls through
Got an idea, well good for you
Bet you any money, that it falls through
Got an idea, well good for you
Bet you any money, that it falls through
Got an idea, well good for you
Bet you any money, that it falls through"
Selection of Band
The band we have chosen to do is that of a local and up and coming Norwich band, that being "We Can't Dance". Having seen the band playing live i thought had potential to possibly breakthrough into the higher end of the local scene and compete alongside fellow Indie-pop band, "The Kabeedies".
The song title "You Don't Know" is the chosen song we shall being producing a video for. Possible idea's for the the production piece will be uploaded as soon as possible.
The aim is to create a production piece that promotes a British artist/band that are unsigned therefore it was only suitable to support a local band that interest me. The band "We Can't Dance" are suitable as i have a fond interest in their genre of music, Indie-Pop.
We had chosen two artists we wanted to do to produce a media piece for, The other artist being a local one to Norwich, a solo-artist going by the performance of "Microchip". A Melodic, trance artist also from Norwich like our chosen band. Each of the tracks could easily of been interpreted into many diffrent ideas, howver we believe it is easier to create a production piece for "We Can't Dance".
The song title "You Don't Know" is the chosen song we shall being producing a video for. Possible idea's for the the production piece will be uploaded as soon as possible.
The aim is to create a production piece that promotes a British artist/band that are unsigned therefore it was only suitable to support a local band that interest me. The band "We Can't Dance" are suitable as i have a fond interest in their genre of music, Indie-Pop.
We had chosen two artists we wanted to do to produce a media piece for, The other artist being a local one to Norwich, a solo-artist going by the performance of "Microchip". A Melodic, trance artist also from Norwich like our chosen band. Each of the tracks could easily of been interpreted into many diffrent ideas, howver we believe it is easier to create a production piece for "We Can't Dance".
Subscribe to:
Posts (Atom)